Harrington O'Sullivan
A full rebrand from ESG Group to Harrington O'Sullivan, replacing generic engineering branding with an identity built around heritage, trust and straight talking professionalism for a principal-led mining and infrastructure consultancy.
Harrington O'Sullivan
Client
Rebrand, Brand Identity, Print Design
Scope of Work
2026
Year
Overview
Following years of operating as ESG Group Pty Ltd, the business embarked on a significant transformation, rebranding as Harrington O'Sullivan to better reflect its evolution, values and future direction. NimCreative was engaged to develop a premium visual identity that would establish the new brand with confidence while maintaining the professionalism and credibility the business had earned within the mining and resources sector.
The Challenge
This wasn't simply a logo redesign. The transition from ESG Group to Harrington O'Sullivan represented a new identity for the business and required a brand that communicated structure, trust, professionalism and heritage from day one. The challenge was to create a timeless identity that felt established, premium and distinctive, while supporting the company's continued growth across Australia and Sub-Saharan Africa.
The Solution
Working from the initial project brief and early concepts, NimCreative refined and developed a complete visual identity system centred on clarity, structure and confidence. Every element was carefully considered, from the bespoke woven brand mark and typography through to the colour palette, layouts and printed collateral, creating a cohesive identity that performs consistently across both digital and print applications.
Premium production finishes were also specified for key stationery items, ensuring the physical brand reflected the same level of quality and attention to detail as the identity itself.
Project Scope
Brand Identity
Logo Design
Visual Identity System
Stationery Design
Print Design
Print Coordination
Outcome
The completed rebrand provides Harrington O'Sullivan with a sophisticated identity that reflects the calibre of its engineering and project delivery services while confidently differentiating the business from its previous ESG Group branding. Built around clarity, structure and longevity, the new identity establishes a strong foundation for future growth and ensures a consistent, professional presence across every client touchpoint.
