MHD Mechanical
An evolving brand identity for a heavy diesel mechanical business, built through an ongoing partnership since 2022 and carried across print, vehicles and worksite operations.
MHD Mechanical
Client
Brand Identity, Print Design, Print Coordination, Social Media
Scope of Work
Ongoing
Year
Overview
MHD Mechanical was built from the ground up for a business owner moving on from FIFO work to run his own heavy diesel mechanical services company, supporting sites across the Goldfields and local metro operations. NimCreative has worked with the business since 2022, developing the brand identity and continuing to support it across stationery, business documents, signage and promotional material.
The Challenge
The client knew the brand needed to feel professional and capable without becoming overly corporate or relying on loud, excessive branding, but had a clearer sense of what he didn't want than exactly what he did. Getting there took a genuine back and forth to pin down the direction, rather than working from a set brief.
The identity also needed to work in very practical environments, vehicles, capability statements, worksite promotional products and recruitment material, and stay recognisable and consistent across both mining and metropolitan operations.
The Solution
NimCreative developed a complete visual identity with a straightforward, industrial character suited to the heavy diesel mechanical sector, direct and to the point rather than polished for its own sake, in keeping with how the client runs his business and communicates day to day.
That identity has since been carried across capability statements, business documents, email signatures, stationery and printed business cards, along with NCR books and vehicle decals. Promotional items have been handled a few different ways depending on the project, some designed and produced directly through NimCreative, others ordered by the business using artwork and file formats supplied by NimCreative, with direct supplier liaison where needed. Occasional social media support has also been provided for recruitment, helping the business advertise open roles consistent with the wider brand.
Project Scope
Brand Identity
Logo Design
Visual Identity System
Capability Statement & Business Documents
Stationery Design
Print Design & Production
Promotional Product Artwork
Vehicle Decals
Outcome
MHD Mechanical now has a consistent, professional presence across every touchpoint the business relies on, from stationery and business documents through to vehicles and worksite recruitment. Built up over an ongoing working relationship rather than a single project, the identity has grown alongside the business as it has needed it.
